- At June 2010, 77% of the population aged 14 years and over had access to the internet at home, 40% at work and 15% at locations other than home or work.
- At June 2010, approximately 89% of Australians aged 14 years and over were estimated to have used the internet at some point in their life.
- Of those Australians using the internet, the home and work environment remained the most common sites of internet use with 95% of internet users using the internet at home and 46% at their place of work during June 2010.
- During the month of June 2010, 79% of persons using the internet via a computer went online for communication purposes (email, instant messaging or VoIP), 75% for research and information purposes, 64% for banking and finance related activities and 61% general browsing.
- There is an ongoing trend to more frequent internet use in Australia – that over the last five years (2005 to 2010), the proportion of heavy internet users (online for more than 15 hours a week) in the Australian population has doubled
- 95% of all families in Australia have more access to ICTs than any other unit (couples, individuals etc)
Sources of information: ABS 2010; ACMA 2009-10 Report 1: Australia in the digital economy: the shift to the online environment
Source: ACMA Use of electronic media and communications: Early childhood to teenage years (2009) p.1
The above graph demonstrates that TV is still the medium that is used most – but this data does not capture information about streaming of programs as opposed to viewing them in real time. I am also uncertain about whether information is being captured when DVDs or TV shows are being watched in cars and on portable devices in the family context.
What do these research facts tell us?
- The home has become a busy communication hub, with continuing technological advances making new technology affordable and available, and families adapt and transform these technologies to meet their own purposes.
That the increasing complexity of family interactions in an online environment AND the increasing numbers of information and communication technologies (ICTs) involved in those interactions is changing the way we work, play and relate to each other.
- The ability to be in multiple places simultaneously redefines ‘togetherness’, and the way we attend to others. For example: If you are chatting to your daughter on the mobile phone, while she is instant messaging her friends – does that constitute family time together? If dad is watching TV with his son, while the son is text messaging his mates – are they spending time together?
- Email, the Internet, mobile phone, social networking sites, Instant Messaging (IM) and Short Message Service (SMS) texting provide family members a means to communicate and maintain a sense of ‘connectedness’ with each other.
- Families seem to be living more and more moments ‘on air’ so that virtual family ties co-exist with face-to-face time.
- Family togetherness becomes disembodied and fragmented; nevertheless, togetherness can be experienced whilst being separate.
‘Family version 2.0’ is utlising omnipresent media and technology to enable the management of busy households, and to negotiate and mediate between traditional and modern family values.
Research commissioned by Yahoo and OMD in 2006: It’s a Family Affair: the Media Evolution of Global Families in a Digital Age investigated how family life is enhanced by today’s technology. The research project combined results from polling more than 4,500 online families in 16 countries with in-home interviews and scrapbooks tracking media and technology usage by families in seven countries. Consistent global themes include a revival in traditional values, and an acknowledgment that the “always on” nature of technology emphasises the need to also focus on low-tech activities such as playing board games and dining together. Does this mean that families might be doing more activities together, albeit at times separately? Even traditional board games are available as ‘apps’ on the iPad or smart phones – you don’t need to be in the same room to make your moves on the board. In fact, I noticed a young man (late teens/early twenties) with his girlfriend, while waiting for a take away meal (to have dinner with my family) take out his Iphone from his back pocket intermittently during the 20 minute wait. I was sitting beside him and saw that he was making a move on a Backgammon board via his screen – clearly playing a game with someone else. It has been some years since I last played Backgammon – and was delighted at the idea that it is still being played electronically (though I can’t imagine rolling the dice via a phone is nearly as exciting as the real thing – but I’m old fashioned that way)!
Technology enhances communication
The Yahoo study found that parents and children, far from being divided by technological advances, were actually taking control of that technology and simultaneously integrating it, using it to increase control of their own lives. Seventy percent of respondents said that technology allowed them to stay in better touch with family. Mobile phones are a means of communication for 29 percent of families, and instant messaging for 25 percent.
And in my own research this finding is being echoed – that mobile devices aid communication in the family context. These devices are also increasing the amount of activities that we are doing at any one time.
The 43 hour day
By combining previously individual pursuits such as watching the TV, surfing the internet, using email and listening to MP3s all in the same room at the same time, the survey claims that families are reporting up to 43 hours of daily activities in each 24 hour period. Multi-tasking extends our daily activities – we pack a lot more into our time (whether this is quality time spent will be discussed in a future blog).
The Yahoo/OMD study was conducted 5 years ago, and a lot can happen in that time. The picture of Family 2.0 is a paradoxical portrait – where it seems families are more connected due to technology, but spending time apart doing things together. I will provide greater detail to that picture in future blogs.