As we demand to have the next, newest, more shiny brighter version of the thing we had before, (iphone 4, 4G, new generation iPad, Android technology, etc), what are the emotions attached to the ‘old’ thing? Is it contempt or disappointment because it has become slow and obsolete (and so quickly)? Each newer generational ‘thing’ has better inbuilt processing, more power, is smaller to carry, comes in a variety of colours and shapes, and can clean your house and prepare your evening meal (I wish) too! Once upon a time we had the same TV or fridge for over 20 years (okay – I had a Westinghouse fridge that was my parents’ before it became mine, until it imploded at 35 years – a very good innings). Now we seem to replace our technology at regular intervals.
Teens and mobile devices
Children may misplace their mobile phones, and while parents wait a few weeks to see if it will turn up, they are resigned to the fact that it will be replaced with a new one. In my own research so far, all the families have experienced the ‘missing mobile’ by one of their teens. One teen claimed the dog ate her phone! Another 13-year-old teen took her brand new Blackberry to the beach and swam with it. Only when she had to call her parents to pick her up, did she realise that her smart phone was missing (still swimming without her)! Similar instances occur with gaming apparatus, digital cameras, and mp3 players. I have also heard stories from teens about their own desire for newer, better phones and how they purposely ‘misplace’ or destroy their unwanted device in order to get an updated one.
Nostalgia for the old?
It seems that there is little or no nostalgia associated to our technological gadgets. Marketing departments perpetuate the need for the new – and yet, some of the old stuff does become valuable (eventually). Our children have enormous influence over our purchase decisions, and this has an impact on the moral economy of the household. We are encouraged to dispose of our unused technology (for the potential harm caused to the environment) – there is no room for nostalgic mementos in this context.
This sparks a memory associated with a Dr Seuss story: The Lorax, where the Once-ler developed the “thneed” which is a fine something-that-all-people-need! It’s a shirt. It’s a sock. It’s a glove! It’s a hat! But it has other uses, yes, far beyond that. You can use it for carpets, for pillows, for sheets, for curtains! Or covers for bicycle seats!
“I meant no harm. I most truly did not.
But I had to grow bigger. So bigger I got.
I biggered my factory. I biggered my roads.
I biggered my wagons. I biggered the loads
of the Thneeds I shipped out. I was shipping them forth
to the South! To the East! To the West! To the North!
I went right on biggering … selling more Thneeds.
And I biggered my money, which everyone needs.”
And again it seems that history repeats…………